What makes Vitaly Borker behave? Answer Amazon

The nortorious internet eyeglass store operated by Vitaly Borker harassed his buyers and was finally arrested. His internet store DecorMyEyes garnered media attention when the NYT exposed his M.O. in a recent article.

Its interesting to note that Borker gamed Google, MasterCard and EBAY to sell his wares on unsuspecting buyers. However, as an Amazon seller, Borker always behaved and never abused his customers. The NYT wrote "He handles those transactions like a Boy Scout because Amazon doesn’t mess around, he says — the company just kicks you off its site if you infuriate customers."

So what we learn from this bad internet merchant is that MC, Google and MC can be gamed and unsuspecting buyers acting on good faith can be victimized with little recourse. However the same merchants will not act badly when selling on Amazon because they keep a tight lid on the bad players.

Good for Amazon, Others take note and learn.